I don’t usually watch sports but I happened to catch a World Series game while visiting El Segundo Brewing. I typically go to breweries to get away from sports but the beer was good enough that I didn’t mind. What I thought was absolutely hilarious was the Budweiser ad they showed. An article on Business Insider describes some of the branding issues currently faced by Budweiser and shows two of the ads (originally aired in April of 2013). Though it is a huge step up from the type of advertising they usually use, suggesting that drinking cheap beer will make you popular, it still won’t make you want to buy it if you have already experienced craft beers.
What I found most ironic about the ad was how they ask people if they know where their beer is brewed. This was even more ironic because I was drinking beer in the building where it was brewed at the time. Not only do craft beer fans usually know where their beer is brewed but when we support local breweries, we know the brewers. Most IPA fans know Greg Koch from Stone Brewing Company even though he is not usually out there greeting fans. When you stop by a microbrewery such as Wet N Reckless the brewer is usually the one pouring your beer as well.
I realize that Budweiser’s new beer ad might be useful to introduce the masses to the process of brewing beer. Simply brewing beer the right way doesn’t insure taste. I’ve had my share of tasteless pale ales from big craft beer names. Sometimes I can’t tell the difference between the big name pale ale and Budweiser. If anything, I hope that baseball fans will be intrigued enough by the new Budweiser ad to search out local craft breweries. Stop by the nearest craft brewery and ask them if they do tours. It might give you a renewed excitement for your beer. Or just stop in for a taster flight and explore the variety of different styles available.
Keep an eye on this blog as I explore over time the many breweries that San Diego has to offer. I don’t take the name hop addict lightly. Thankfully, I have friends who live for porters and stouts so I will share their thoughts on the beer I taste as well.
What did you think about the new Budweiser commercial? Do you think it is good marketing?
I’ve been going to Alesmith for so long that I can’t remember exactly when I first tried their beers. It may have been when the guy at Bevmo suggested I try their Speedway Stout. Over the years I have been to the brewery a number of times. This time, I stopped in to try their new collaboration beer with Monkey’s Paw Brewing called Ashes of the Dead, a brown ale at 6.66%.
I only had a taster of Ashes of the Dead. It had a solid flavor for a brown ale and the smoky flavor wasn’t too much to become overpowering. Still, I was craving some hopps so I had to have an 8oz of Evil Dead Red. I had this one before in a bomber (22oz bottle) but I had to try it fresh on tap. It is hard to explain exactly the difference but every beer tastes better fresh on tap.
On tap you could really taste the hop flavors in the Evil Dead Red. It has a nice citrus kick to it that balances out the otherwise malty flavors of the beer. I asked whether these two beers are exactly 6.66% and was told that they get as close as possible. There is a certain amount to which you can’t control the percentage no matter how much you try but it is close enough.
Alesmith has long been one of my favorite San Diego breweries. If you like stouts and don’t mind them a little sweet, the Speedway Stout is always worth drinking. They have some solid darker Belgian style beers and occasionally some seasonal beers that highlight the hopps. Come by the tasting room to see what tickles your fancy.
Alesmith brought back the Evil Dead Red for 2014 in 22oz bombers and on tap around town. As always, it is slightly more hoppy in the bottles than on tap and still the same great beer!
I happened to be stopping by University of La Verne so I couldn’t resist checking out La Verne Brewing Company while I was there. The brewery is quite small and has a decent selection of beers. There isn’t a lot of room to sit and like most tasting rooms they only offer beer, no food. Being a hop addict, I went straight for the double IPA. There were no IPAs or Pale Ales on tap when I was there.
The Double IPA was not what I would normally have expected, considering the heavy hop flavor we typically see down in San Diego. Still, the beer had a solid Apricot taste that combined with the malt flavor to give it a nice thick sweetness. Though I normally don’t like my double IPAs too heavy on the malts, this one was enjoyable. Though the beer was good, I wouldn’t recommend going out of your way to check it out. It is worth stopping in if you are in the area and craving a pint of craft beer.
I feel it is only fitting to start this blog with a post about Stone. Not only were they the brewery that introduced me to the IPA but they are also one of San Diego’s biggest breweries. Though I don’t drink Stone IPA very much I still enjoy many of their specialty beers, including the Enjoy By IPA, Anniversary beers, and Double Bastard. Recently I got a chance to check out Stone’s new brewery/restaurant at Liberty Station and found it to be quite nice.
Nothing beats fresh IPA on tap and so I had to have a glass of the Enjoy By IPA while I was there.
I didn’t get a chance to try the food while I was there but they have a full menu just like the original location in Escondido. At the main bar they have beers from many different breweries so that even if you aren’t a fan of what Stone brews, you may find something to enjoy.
I look forward to hearing your thoughts in the comments. What is your favorite Stone beer?