Category Archives: Beer Industry Commentary

Are you ready for Double Bastard 2013?

Somehow I didn’t notice Double Bastard until the 2012 batch was released. Of the specialty beers released by Stone Brewing, I found Double Bastard to be one of my favorites. This year Stone is going for the gold with multiple different versions of Double Bastard. Beerpulse reports that we should see two spicy versions and a barrel aged version along with a new batch of Double Bastard. It is unclear what peppers will be used in these beers but the article claims one is ultra-hot and another is even hotter. Will we finally have a widely available beer that will satisfy fans of strong beer and fans of spicy?

EDIT Nov 4, 2013: Through the official press release from Stone, we finally have an idea of what sorts of peppers were used in the making of this beer. The list of scorching edibles includes red and green jalapeño, Fatali, Caribbean Red Hot, habanero, Ghost, Black Naga, Super, Moruga Scorpion, 7 Pot, Aji Amarillo, Scorpion, Giant White Habanero, 7 Pot Douglah and Douglah peppers. To put this into perspective, consider that to the average person some of the hottest Jalapenos can be considered spicy. To the burgeoning pepper addicts, habaneros are pretty hot. Ghost peppers used to be considered the hottest peppers in the world until people discovered the Moruga and the Naga. These are some seriously insane peppers and will mean that the average person will not want to try this beer if they are not interested in a mouth of fire. More for me!

Stone Double Bastard
Stone Double Bastard

Stone recently posted this image on their facebook to get everyone excited about the upcoming release of Double Bastard. It looks like they should be in stores next week (November 4). Did you try any previous versions of Double Bastard? Are you a fan of this crazy beer?

Paul McGuire

Paul McGuire is a craft beer enthusiast. He likes to travel with his husband and enjoy the great outdoors. In his day job, Paul is a divorce attorney serving clients in San Diego California.

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Budweiser’s Ironic ad Resurfacing

I don’t usually watch sports but I happened to catch a World Series game while visiting El Segundo Brewing. I typically go to breweries to get away from sports but the beer was good enough that I didn’t mind. What I thought was absolutely hilarious was the Budweiser ad they showed. An article on Business Insider describes some of the branding issues currently faced by Budweiser and shows two of the ads (originally aired in April of 2013). Though it is a huge step up from the type of advertising they usually use, suggesting that drinking cheap beer will make you popular, it still won’t make you want to buy it if you have already experienced craft beers.

What I found most ironic about the ad was how they ask people if they know where their beer is brewed. This was even more ironic because I was drinking beer in the building where it was brewed at the time. Not only do craft beer fans usually know where their beer is brewed but when we support local breweries, we know the brewers. Most IPA fans know Greg Koch from Stone Brewing Company even though he is not usually out there greeting fans. When you stop by a microbrewery such as Wet N Reckless the brewer is usually the one pouring your beer as well.

I realize that Budweiser’s new beer ad might be useful to introduce the masses to the process of brewing beer. Simply brewing beer the right way doesn’t insure taste. I’ve had my share of tasteless pale ales from big craft beer names. Sometimes I can’t tell the difference between the big name pale ale and Budweiser. If anything, I hope that baseball fans will be intrigued enough by the new Budweiser ad to search out local craft breweries. Stop by the nearest craft brewery and ask them if they do tours. It might give you a renewed excitement for your beer. Or just stop in for a taster flight and explore the variety of different styles available.

Keep an eye on this blog as I explore over time the many breweries that San Diego has to offer. I don’t take the name hop addict lightly. Thankfully, I have friends who live for porters and stouts so I will share their thoughts on the beer I taste as well.

What did you think about the new Budweiser commercial? Do you think it is good marketing?

Paul McGuire

Paul McGuire is a craft beer enthusiast. He likes to travel with his husband and enjoy the great outdoors. In his day job, Paul is a divorce attorney serving clients in San Diego California.

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