I don’t usually watch sports but I happened to catch a World Series game while visiting El Segundo Brewing. I typically go to breweries to get away from sports but the beer was good enough that I didn’t mind. What I thought was absolutely hilarious was the Budweiser ad they showed. An article on Business Insider describes some of the branding issues currently faced by Budweiser and shows two of the ads (originally aired in April of 2013). Though it is a huge step up from the type of advertising they usually use, suggesting that drinking cheap beer will make you popular, it still won’t make you want to buy it if you have already experienced craft beers.
What I found most ironic about the ad was how they ask people if they know where their beer is brewed. This was even more ironic because I was drinking beer in the building where it was brewed at the time. Not only do craft beer fans usually know where their beer is brewed but when we support local breweries, we know the brewers. Most IPA fans know Greg Koch from Stone Brewing Company even though he is not usually out there greeting fans. When you stop by a microbrewery such as Wet N Reckless the brewer is usually the one pouring your beer as well.
I realize that Budweiser’s new beer ad might be useful to introduce the masses to the process of brewing beer. Simply brewing beer the right way doesn’t insure taste. I’ve had my share of tasteless pale ales from big craft beer names. Sometimes I can’t tell the difference between the big name pale ale and Budweiser. If anything, I hope that baseball fans will be intrigued enough by the new Budweiser ad to search out local craft breweries. Stop by the nearest craft brewery and ask them if they do tours. It might give you a renewed excitement for your beer. Or just stop in for a taster flight and explore the variety of different styles available.
Keep an eye on this blog as I explore over time the many breweries that San Diego has to offer. I don’t take the name hop addict lightly. Thankfully, I have friends who live for porters and stouts so I will share their thoughts on the beer I taste as well.
What did you think about the new Budweiser commercial? Do you think it is good marketing?