Eppig Brewing is a new brewery that takes advantage of a space that was designed to allow three breweries to open next door to one another. They have a small space just off El Cajon Blvd that can easily get packed. They have a large number of beers on tap so it was impossible to try everything in one visit.
I started with the lagers because I heard that they were quite good. My first flight consisted of their Schwartz (dark lager), Zwickel (unfiltered pilsner), Festbier (imperial wheat), and Berliner Weisse (tart wheat beer). My second flight consisted of Factory of Dreams IPA, 10:15 to Denver IPA, Double IPA, and their stout with coffee. Of the two I much preferred the first flight.
The Schwartz was smooth and roasty with mild smoke, a good version of the style and better than most San Diego attempts I have had. The Zwickel had a nice medium body and a mix of fruity and floral hops. Though well made the floral hops were a bit too much for me and not my favorite hop profile. I didn’t really care for the fest beer, which has a dry citrus finish but is also too harsh at the end. It was a popular beer with others while I was there but not for me. The berliner weisse was a good mix of grapefruit and lemon notes with a bitter dry finish while not too tart. They had two fruit options of this as well but I stuck to the regular.
On the IPA front, I encountered some of the harshest most overpowering bitter IPAs in all of San Diego. Both the Factory of Dreams IPA and the double IPA were extremely bitter with very little aroma to speak of. According to the brewer, the double IPA is made with tons of simcoe, a hop I don’t care for generally, but rather than being too much pine aroma, they both shared a strong bitterness that lingered at the back of the throat.
While the 10:15 to Denver was more drinkable and had hints of grapefruit it was still too bitter. I didn’t finish either of these beers. I had a chat with the brewer about the harsh bitterness and as usual was told “they are IPAs, they are supposed to be bitter.” I ended with the stout with coffee that I found to be average with tons of roast and a bitterness that lingered on the tongue.
Eppig is a new brewery and I’m glad to see them come out of the gate with solid lagers and fruited berliner weisse style beers. Not every brewery needs to brew IPAs but if you are coming to North Park go elsewhere for your IPAs. The fruited berliner weisse beers were quite popular as well, but I stuck with the base. Hopefully I will be updating this article in a few months to indicate that they have improved the IPAs to something more in line with their neighbors at North Park Brewing.
Zwickel (unfiltered pilsner)
Schwartz (dark lager)
I recently made a short weekend trip to Denver and during that time I visited some breweries I missed out on the last time. I heard a lot of great things about Crooked Stave and to a lesser extent TRVE, and visited Strange because someone I was visiting recommended them.
Crooked Stave has been brewing farmhouse ales and sours as their main focus for a while. Sometime more recently, they started experimenting with IPAs and have come up with some fantastic cloudy/juicy IPAs. While the taster price for their sours initially seems ridiculous (some are $4 or $5 for a 5oz taster) keep in mind that those same beers are $14 for a 375ml bottle, so the price on tap is not much worse per ounce than a bottle.
Crooked Stave is located in the back of a small shopping complex that was converted from an old abandoned brick building. When you first pull into the dirt parking lot in front, which is almost always full, you may question whether you should be there at all. It looks quite sketchy. Once inside, you will see a number of small shops and restaurants and Crooked Stave’s tasting room is at the far back area. They don’t have an outward sign telling you where to go either, but once you are inside you will feel right at home in their tasting room setting. Tasters range from $2 to $5 depending on the style and I broke up my tasting into two sets of 3 and came home with a few bottles as well.
I started with the Damn IPA which was cloudy and nicely carbonated with tons of citrus and ginger notes. The Sourless IPA was also quite tasty with lots of citrus and some mild herbal note and a bitter finish. Both were solid examples of the juicy IPA style. I got a taster of the porter for my husband before he went off to do other things but he didn’t care for it. I found it to be very delicious with lots of cherry notes that balance with bitter chocolate and some herbal hop notes. The beer was quite smooth and medium body.
For sours I started with Origins, a Flanders Red style of sorts. It had a strong tart kick with some mild jam notes and hints of caramel and mild balsamic vinegar. I went next to the two L’bretta beers one with raspberry and one with blueberry. I found the raspberry the clear winner with tons of jam character, strong fruit notes, and a nice tart acidic finish. The blueberry was a bit more subtle and less acidic. Flavors are so subtle that if you drink it right after the raspberry you might miss parts of it.
Fantastic sours and now great juicy IPAs.
TRVE is a younger entry on the scene and has a heavy metal theme at their brewery with leanings towards satanic imagery. Thankfully the music isn’t blasting as loud as a typical metal head might prefer so you can still order beers and have a conversation without going deaf. I had a total of four tasters because while they were good I wasn’t craving more and my friends wanted something a bit more hoppy.
The first beer I had was a hoppy saison called Caeruleus. It was nice and fruity with a good mix of spice and some mild hop kick. The aged saison was lightly tart with lots of lemon notes and a crisp finish. The IPA was smooth and balanced, mostly herbal hops, fairly average. The gose was a darker version of the style which added a nice caramel note to the typical lightly tart and lightly salty gose. I brought home a bottle of a currant sour from them so hopefully that is more impressive. While I enjoyed the beers I had, I don’t feel an urge to return to the brewery based on the beers available on tap.
Visit for Belgian style beers and a collection that plays with different styles.
Based on a recommendation from my friend we stopped for a flight at Strange Brewing, which consisted of six beers mostly stouts and IPAs. Stout was very true to style 5% stout. The cherry bomb stout added a little kick with cherry and peppers but nothing outstanding. The different IPAs were all fairly average with the exception of the grapefruit IPA which had a lot of great citrus character even though it didn’t taste like it had any added zest or juice.
I visited Minneapolis Minnesota on the weekend of May 20, 2016 and I got to visit a few local breweries. My experience was slightly different than usual because of an art festival that was going on, which actually made Surly not as busy as usual and made it a madhouse at Indeed Brewing, really busy at Dangerous Man, and made Fair State not so fun to visit, since they chose to use plastic cups for the weekend. This led me to visit two other breweries I wasn’t planning on visiting, thanks to a recommendation from a friend, Sisyphus and Boom Island.
First I will start with some general thoughts on the area. I really liked that the breweries were all in an area that is pretty small so that the breweries are not too far apart and none are too far out of town. Also a lot of the larger breweries don’t serve tasters, thus I didn’t try as many beers at the breweries listed as I normally would. While I might taste a lager of a pale ale and end up liking it enough to do a pint, I rarely will just order one I haven’t tasted before. Also if you happen to come visit wanting to bring bottles home, the liquor stores are all closed on Sundays so plan accordingly.
Surly is probably the most popular of the breweries around the area and certainly one of the larger more widely distributed breweries. Their cans are a mainstay in the general area extending to neighboring states. During my visit to Surly I tasted the Pentagram dark sour, Furious IPA, Four Imperial Stout, and Todd the Axe Man. Pentagram was a very tasty nicely balanced dark sour with plenty of jammy wine notes, and a light sour finish. I mainly tried a small pour on tap so I could make sure I wanted bottles for myself. Furious is Surly’s first IPA and while it was I’m sure groundbreaking when it first came out I didn’t really get into it. It is super dry and quite bitter with a mix of citrus and pine flavors. While it is not overly malty, the malts do give it a solid balance. I found it to be a bit too bitter personally such that it lacked prominent aromas from the hops.
Four Imperial Stout was originally their fourth anniversary beer and it was the one beer my husband enjoyed during our visit. It is a double milk stout made with espresso. It was super smooth and creamy with powerful coffee flavors, very reminiscent of some recent San Diego espresso beers. Surly also has lighter coffee beers but when trying one back home I wasn’t too big on them and found them to taste a bit thin. Todd the Axe Man, while also quite bitter, is much more balanced than Furious and it is exploding with fruit flavors including lots of tangerine and melon. I really enjoyed this one and ended up coming home with a four pack to share with my friends back home. I recommend skipping Furious and going straight for Todd if you are into IPAs.
Four Imperial Stout
Todd the Axe Man
I only briefly visited Fair State because they had run out of most of the specialty beers they had earlier in the week and they were serving beers in plastic cups and were not allowing tasters. While I only tried one beer at the brewery, I did pick up two bottles of their specialty offerings to bring home with me for later, that I am excited to try. I tried the Lactobac 12, a ginger and lemon grass sour. It was tasty and balanced with a solid ginger taste and a good light tart kick. The alcohol is so low you might confuse this beer for Kombucha. I would have loved to have tried more but I don’t like drinking from plastic cups. Perhaps on another visit I will try more. Fair State is known for their sours and wild ales. I was quite impressed by the dark sour I brought home with me after visiting.
I also only tried two beers at Dangerous Man. This was mostly because I didn’t really get into the two stouts I tried and they were quite crowded at the time. They are often praised for their chocolate milk stout and the peanut butter porter so I started with those. The chocolate milk stout was super smooth but also fairly light body and didn’t have a ton of chocolate flavor to it. While it wasn’t dry either, I didn’t get much flavor overall. The peanut butter porter is a good example in the style that has gotten popular at a number of breweries and has a nice smooth light body and a solid nutty finish. If you have enjoyed other popular peanut butter porters then you will also enjoy this one.
I would have tried more beers at Dangerous Man but they didn’t offer tasters and I wasn’t excited to try any of the other beers on tap at the time.
This is the only brewery where I got to do a flight of tasters. The brewery is fairly new and brews on a really small system but came highly recommended by a friend. They have a nice relaxed tasting room that was even more relaxed since they were not close to the festival going on. I tasted the amber ale, apple ale, apogee IPA, Feast of Littlefoot IPA, and India Brown Ale. The amber ale was really smooth and fruity with hints of peach and a mild caramel malt finish. This is one of the best ambers I have had and really says a lot about the talents of the brewer. The apple ale was tasty and very crisp with a light body and mild apple flavors. It is a mix between a cider and a beer but not fully a cider.
The two beers I list as IPAs might have been listed as pale ales on the board but they are both strong enough at 6.5 to be an IPA to me. The Apogee was really balanced fruity/juicy IPA with a dry finish of citrus and pine. I enjoyed this one the most of the two IPAs and was glad that it was fairly low on the bitterness. Feast of Littlefoot was also quite fruity and citrusy but a lot more dry and bitter on the finish. I went back and forth between the two IPAs and enjoyed how they both developed over time. The India Brown Ale is a really hoppy brown ale that is dark enough to be a stout. It was super bitter and hoppy with a bit of a smoky finish. To me it was simultaneously too bitter and too smoky and I didn’t really like it at all. For a new brewery, Sisyphus was quite impressive and I was glad I visited. I’m sure they will become a mainstay in the community over time.
Boom Island Brewing
Boom Island is known for Belgian beers and they were my last stop for this trip. I tried the triple brett wild ale and the Belgian chocolate stout. The triple brett was very smooth and malty and tasted like a dubel style beer with added brett. The malts give it delicious flavors of dark fruit and the brett balances things out with some nice funk. Neither my husband nor I really cared for the Belgian chocolate stout. It was super dry and mildly hoppy, which combined with the Belgian yeast for something I didn’t enjoy. It didn’t seem to have much flavor of chocolate or roast to me either. Still, I got the sense from the triple brett that the brewery knows how to do Belgian styles right and I would have ordered a flight if they hadn’t had the triple brett available.
In general I found the beer scene to be vibrant and worth visiting during my visit to the Twin Cities. Cans of Surly’s Todd the Axe Man are easily obtainable outside the area but their more limited Pentagram not so much. Also Fair State’s sours are fantastic and worth stopping by to check out if you are into the style. They seem to have a great tasting room spot so it is a shame that I visited in the middle of a festival. As far as visiting a brewery directly, Sisyphus is a great place to hang out while you are in town. I really wish I had gotten to visit Indeed brewing but it was way too crowded for me.
There are tons of breweries I missed so if you think I missed a key one that I didn’t even mention, tell me in the comments.
This is part 2 of my Bend Oregon breweries coverage. Part 1 included Boneyard Brewing and Crux Fermentaion Project. In Part 2 here I explore the rest of the breweries I visited in Bend.
I only visited Riverbend brewing because of a recommendation by the server who helped us at Crux. I asked for her suggestion for best IPAs besides Crux and Boneyard and she said we should visit Riverbend. It wasn’t on the must-visit list but I am glad we stopped by. I did seven tasters there, Hydrostatic IPA, Organized Love IPA, Katatonic double IPA, Chains Required IPA, Barrel Aged Katatonic, Boots and Flannels black lager and Equinox IPA.
The Hydrostatic IPA was super smooth and delicious with prominent orange flavors and a fairly solid malt backbone. The Organized Love was fantastic, super balanced with citrus and mello pine and amazingly smooth. This could easily stand up to the single IPAs from Boneyard or Crux. Katatonic double IPA was more balanced and strong with a super dank, sticky, sweet finish. It was a bit malty for my tastes but I really liked the barrel aged version which had a nice sour finish and light vanilla from the oak.
The Chains Required IPA was also super smooth and light body with a juicy finish with subtle lemon. Equinox IPA was smooth and fruity with a good balance of rye and smooth malts. Boots and Flannels was a smoky black lager with a tart finish that was also quite tasty. I took these tasters quite slow as it was the last stop but I was wishing later that I had found their Organized Love IPA at a growler station around town or that I had filled some while I was there. It was really that good. This is a great brewery to add to the list if you have more time.
Top 2 Riverbend Brewing
Organized Love IPA
Katatonic Double IPA
On our second day we started the day at Silvermoon where I wish I hadn’t tried so many of the IPAs because the IPA 97 was the main one I enjoyed. The others weren’t bad but they weren’t that fantastic. I tried the Hob Nob IPA, IPA 97, Turning Point IPA, Southern Exposure IPA, Tart of Gold, Porter, Stout, and the Bone Crusher Double Red Ale. The Hob Nob was smooth and balanced with a bitter finish. It is an easy beer to drink. IPA 97 had a massive lemon and pineapple flavor and was probably the freshest that day. This is their flagship and I can see why. I brought back a six pack for some friends at home.
The Turning Point IPA was smooth with lemon flavors and a crisp dry finish while not too bitter. Southern Exposure was also smooth and light with a crisp bitter finish and a bit more citrus from the southern hops. Both of these were drinkable but a little low on the hop flavors for my tastes. The Tart of Gold was a smooth sour, not too tart, with guava and bitter grapefruit flavors. It was a solid first effort. I have had worse from small breweries but it was fairly average and probably wouldn’t satisfy those who really like sours.
The porter was super tasty with lots of roast and a smooth finish. The stout was even better with thicker mouthfeel and some bitter chocolate on the finish along with some additional bitter hops to finish it out. I could have drank a bit more of either of these if I wasn’t planning on hitting more breweries. The bartender told me I had to try the Bone Crusher if I like hops and I was very impressed. I would say it is more of a double IPA that happens to have a solid malt backbone. The fruity hops take center stage here and balance nicely with the caramel malt backbone. This and IPA 97 are worth tasting though if you are going to a lot of breweries I would just stick to those two.
Top 2 at Silvermoon Brewing
Hop 97 IPA
Bone Crusher Double Red IPA
I have written about Deschutes in the past and I always found their IPAs to be a bit too malt forward, which was the case here again though I had to try the fresh squeezed again to see if I was missing something. It is also worth coming by the original pub for some unique offerings that are not available elsewhere, which is what I focused on. My husband really enjoyed the stout float he ordered as well. I had four tasters here, the fresh squeezed IPA, Smoked Gose, Horseridge IPA, and Rue de Bond Saison.
Fresh Squeezed is balanced and showcases citrus hops but the malts are a little too forward for my tastes and it still tastes too traditional for me. I really liked the Horseridge IPA though. The malt balance works so much better with the English hops making for a smooth IPA that showcases the hops strongly. If you are going to Deschutes for hops this is the one to try. The smoked gose was really delicious and balanced. The underlying gose has a nice citrus bite and the smoke is subtle enough that it doesn’t overpower the rest. The Rue de Bond Saison is quite tasty and showcases banana with herbal notes for a super tasty saison. I brought a growler home but sadly it wasn’t sealed right and was oxidized when I got home.
Deschutes is best to visit for their delicious porter and stouts and you can buy a lot of the barrel aged versions of their Abyss at the brewery. If you are used to the more traditional Northwest style of IPA then you will enjoy their IPAs, otherwise you might want to skip it in favor of other local places that have taken a more modern style to their IPAs.
Out of the three in this post I found Riverbend to be the most impressive. Their IPAs were mostly fantastic.
Through a friend and fellow blogger I found out about Hopsaint, which had only been open for two months before I visited. The head brewer used to work for Stone and Abigaile and the experience shines through in the lineup of beers. As my third stop for the day I tried only four tasters but we also had some of their delicious chocolate pie to go with it. They have a full restaurant as well and a number of guest beers both on tap and in bottles. I tasted the Vienna Lager, pale ale, Cacophony IPA, and experimental stout.
The Vienna Lager was a lot lighter in color than the typical yet it had a smooth dry finish with a very mild amount of hops. My friend who shared the tasters with me liked it enough to order a half pour after we finished all the tasters. The pale ale was light and crisp with a good hop punch and low malt bill with plenty of citrus and pine. I wasn’t too big on the hop profile but it was certainly well done. The Cacophony IPA was a real treat, thick, sticky, dank, and seriously fruity it had everything that I expect out of the new wave of IPAs. It fits in nicely with the recent trend away from serious bitterness in favor of hop aromas.
The experimental stout was smooth and roasty, with subtle notes of caramel, chocolate, and coffee with a dry finish. This paired delightfully well with their chocolate pie, which was also seriously impressive. Thick and rich, the pie had tons of dark chocolate without too much sweetness. Everyone agreed that pairing the pie with the stout was a perfect match. For such a young brewery, Hopsaint had an impressive lineup of beers. Unlike the other breweries in the area, they offer a full kitchen as well so you don’t have to rely on a food truck.
Though there are other breweries that have been around longer, Cellarmaker is one of the most highly praised breweries in the city of San Francisco. When I visited recently, I can see why. They have a tasting room in central San Francisco where you can order tasters, pints, growlers, etc. On a Saturday they were quite packed and I could barely find a place to set down my tasters on the ledge by the window. I split my tasting into two separate flights of 4 beers each, with the pale ales and IPAs in the first flight and the dark beers and double IPA in the second flight. Tasters are a little expensive at $2.50 to $3.00 each but understandably they want to push people to order pints, for which they didn’t cheat people by pouring large heads. This is also the city known for high rents so I expect that is part of it as well. The tasting room was fairly noisy and music was blaring, yet I didn’t find that it kept me from chatting or talking to people. They have an interesting wooden fence of sorts on the front of the place that lets in a nice breeze for ventilation.
My first flight included Double Dry Hopped Dobis pale ale, New Beer Smell pale ale, Mo’ Passion IPA, and Pho Momocoe IPA. Second flight included Dank Williams double IPA, Batch 1 porter, Coffee & Cigarettes, and Baby Blamo. All of the IPAs and pale ales were low on the malts as you can be with the alcohol present, with the pale ales and IPAs following the modern style of extracting as much hop aroma as you possibly can from the beers. Double Dry Hopped Dobis was a cloudy yellow and had a bright citrus, tangerine and lemon, flavor with a smooth finish and light bitterness. New Beer Smell was similar though exploding with tropical fruit instead. Both were fantastic and which one you like would depend on your hop profile of choice. The taster board gave accurate descriptions of the flavors you could taste.
Mo’ Passion was a delicious resiny/juicy IPA with hints of mango and medium bitterness. This one was also quite smooth and light on the malts. It is great to see more breweries using South African varieties of hops after tasting how delicious they can be in a beer from Modern Times. I almost got a growler of this one when I left but I chose to go with Dank Williams. Pho Momo Coe is an attempt to make a Vietnamese spiced IPA so besides the hops it includes ginger, lime, and chilies. While I thought everything balanced together nicely, I prefer the more traditional style of the others. Hops were of the juicy/herbal flavor and the ginger came through a lot on the end.
Dank Williams was ultimately my favorite IPA of the bunch. Though it is 8.2% it didn’t seem overly boozy or sweet, just thick, resinous, and super dank. I got flavors of peach on the back, giving it a nice finish. I ended up filling my 2 liter blank growler I brought with me with this beer. When I opened the growler at home it had lost a lot of the peach flavor but was still a delicious dank/resinous double IPA that went down smooth. Batch 1 Porter is one of the more common beers you will find on tap outside the brewery. Though I really like it, I found it was overpowered by the others in the flight. It is a smooth and sweet roasty stout with light vanilla flavors.
Coffee & Cigarettes is one of the more popular beers they offer, and I can see why. It offers a strong yet smooth nutty coffee flavor with a subtle smoke on the back end. It has a nice chewy mouth feel and a bitter finish. On any other flight this might have been my favorite dark beer but then I tasted the Baby Blamo. This coconut stout is really sweet and has a more prominent coconut flavor than any beer of the style I have had before. It has a nice subtle bitter chocolate flavor on the back to finish it off. My husband and I shared a goblet of this before leaving.
If you are in San Francisco and don’t have a lot of time to get out of the city, visiting Cellarmaker is quite easy because it is pretty close to a Bart station. I did not attempt to park there so I can’t say if it is easy to do so. I was very impressed by all of the beers I tasted. They brew a solid lineup of hoppy and dark beers. I was a little surprised that I didn’t see anything from other styles on the menu.
3 Floyds has become such a cult following that most of their popular offerings that are bottled are sold out within a few days once they are made available. The coveted zombie dust and double ipa bottles disappear as quickly as cans of heady topper. Though you may be able to find some double IPA at nearby liquor stores they aren’t stored cold and the ones I found were too old to pick up. Going to the brewpub on a weekend will end up with a wait of at least 40 minutes. It is worth the wait to get a seat because fresh zombie dust from the source is delightful as are the other offerings.
Though I had heard that 3 Floyds plays death metal at the brewery it is not all death metal all the time. They cycle between metal and punk rock and other fun songs. The scream vocals mostly blend in so they aren’t much worse than the average music at a brewery or bar. While I was at 3 Floyds I didn’t get to try very many beers because they don’t offer taster flights and I didn’t want to get seriously wasted trying 10 ounces of each of the double IPAs. (It is a brew pub atmosphere because they serve food as well so I understand the lack of taster flights. I heard great things about their food but I didn’t end up ordering any while I was there). I had an 8oz of Zombie Dust, my husband had a Moloko Stout on nitro, and I had a Cimmerian Sabertooth Berzerker double IPA and finally a Chevalier blueberry sour.
After hearing tons of hype for Zombie Dust it is hard to be impressed but I knew with the first sip that this was a fantastic beer that is very much worth all the hype. It was extremely light body and bursting with hop flavors of both citrus and tropical fruit (primarily pineapple). It is deceptively sessionable considering it is 6% and feels much lighter than that. The bitterness was very mild, coming across just enough to let you know the hops are present.
The Cimmerian Sabertooth Berzerker double IPA was delicious from the first sip. It pours a delightfully hazy yellow orange with a powerful golden hop flavor and just the right amount of sweetness. Many beers in similar style become syrupy but there is none of that here. Though it has a solid bitterness I didn’t feel it wrecking my palate. The beer ended nicely with some stone fruit and peach flavors. It was overall a very impressive double IPA.
I didn’t drink much of my husband’s Maloko stout on nitro but from what I had it was a well-crafted stout with a solid chocolate flavor and very creamy. This one also hides its alcohol extremely well and I wouldn’t have known it was 8% except for the very mild booze on the back end. I ended with the Chevalier blueberry sour. This was a properly sour beer, just short of puckering. It is certainly an acidic sour but it blends with plenty of blueberry flavor at the back end. Considering everyone talks about Three Floyds for their hoppy beers and imperial stouts I was surprised by how fantastic this sour was.
Overall, I would certainly visit 3 Floyds again if I am in the area on a weekday so that I can load up on some awesome fresh from the brewery beers and have some more pints of delicious fresh from the brewery beers. If you are visiting Chicago for a few days it is worth the 45 minute drive and nearly hour wait for some of the best hoppy beers around. Hopefully next time I will be able to get my husband to drive me like he did this time because those double IPAs are fantastic.
If you come by the brewery to buy some Zombie Dust in bottles make sure you go during the week and check the web site for what to-go beers are available the day you go because they rarely last into the weekend. Also after having a fairly disappointing six pack at a nearby store I highly suggest that you not buy any if you can’t find it at the brewery. The stores nearby have very little in refrigeration so the double IPAs they stock are not likely to represent the same delicious quality. Also bring along a cooler or store the beers inside the air conditioning of your car on your drive back to your hotel room.
It is no surprise to see a Budweiser Commercial be a huge part of the Superbowl. They have been one of the big spenders for years. But what is surprising is their choice to shift away from the ads focused on the masses that don’t show you a single thing about beer to something that proudly trumpets their Macro beer status and mocks craft beer at the same time.
There are many things wrong with this ad, but most of all is the suggestion that craft beer drinkers only care about sipping and dissecting their beers and not about actually drinking and enjoying their beers. There are many different styles of beers, from the easy-drinking session IPAs, brown ales, and pale ales, to the more sipping-friendly double IPAs, barley wines, and imperial stouts. Though tasters are a common part of craft breweries, they exist not to promote sipping but to give beer drinkers a way to try the different types of beers available at a brewery without having to order a pint of each.
What the craft beer movement shows is not that craft beer is meant to be sipped but that there are many different types of beers available for all kinds of fans. If you want something lighter, and equivalent to Budweiser, there are plenty of delicious local Blondes, Session IPAs, and Ambers that are meant to be enjoyed all day long. If you are looking for something with a little more punch, there are plenty of West Coast style IPAs that are a bit stronger but still can be enjoyed over time.
Finally, there are the barley wines, imperial stouts, double IPAs, imperial reds, and other sorts of beers that are best enjoyed slowly either because of the rarity or the high alcohol. These beers are not fussed over, though. Instead, they are enjoyed for all the flavors they present.
The ad is also ridiculously ironic considering AB In Bev is currently on a buying spree, picking up craft breweries. Most recently this includes 10 Barrel out of Oregon and Elysian out of Seattle, Washington. For a company to simultaneously make fun of craft beers while buying up new breweries to promote it is hard to tell what the focus is. Either way, it is a sad attempt to attack the craft breweries that have been winning over the public’s appreciation lately.
UPDATE: Craft Beer response to the Budwesier ad is below. Totally nailed it.